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We just returned from the Drivingsales Executive Summit in Las Vegas Nevada where Paul Rushing participated in an automotive seo panel discussion. Typically we have not attended events like this in the past, because we do not have a huge marketing budget or feel the need to acquire a large number of clients.

This event proved to be very profitable in terms of getting our name out there and new business that was acquired.  Typical auto industry events are more like infomercials by those presenting at them.  This event was different.  Best practices were shared and the podium pitches were almost non existent.  Those that were interested in our services reached out to us versus us having to pitch them.  It made for a non confrontational discussion.

If you look to serve clients in any industry do not discount the networking to be found at conferences and seminars even if you are not an active participant.  The rewards come from new business, enlightenment and seeing what your competition is up to.  One thing you need to remember if you are participating in these types of events and looking for vendors to help you meet your marketing goals.  The best pitch and the most polished presentation does not equate to results,  look for those that can show you a broad range of results not just hand picked examples.