SEO

One of the common misconceptions regarding search engine optimization is that it’s all about what you do on your site.  Nothing could be further from the truth.  In reality, your onsite optimization is only part of the equation.  What Google, Yahoo, and MSN really want to see are links from other sites pointing to your site as an authority for a particular keyword.

It’s just like votes.

The old saying that “content is king” still holds true today.  While many companies will give too much weight to content (and others give too much weight to links) having the right mix of quality links and quality content is the key to getting optimized to the top of the search engines for any keywords that you want.

You can hop into a Lotus, screech the tires, and head down the highway doing 140 MPH.  The problem is, if you’re not heading in the right direction, you won’t get to your destination any faster.

There are literally thousands of companies out there trying to cash in on the mixture of two things:

1. The general business need for search engine optimization
2. The general business ignorance about search engine optimization

These companies charge low prices (usually) for their services.  The services normally entail looking at the meta tags on a site, offering suggestions, and submitting the website to directories.  The problem is, these services, while inexpensive, are relatively worthless.  They have zero benefit for today’s complex search engine algorithms.